A strategic analysis of International GUI Resources Corp.- a junior mineral exploration company

This project is a strategic analysis of a mineral exploration company, International GUI Resources Corp. (GUI). The project describes and evaluates GUI's external environment and identifies the company's strategic threats and opportunities. GUI's strategic threat is related to the extreme bargaining power suppliers of exploration services have in the mineral exploration industry. The project suggests and investigates three potential strategic alternatives to mitigate this threat. It then evaluates these alternatives against GUI's internal capabilities to identify the alternative consistent with GUI's competencies and strategic assets and most aligned with its management. The project concludes that GUI should enter the geophysical surveying sector and closes with a suggestion on how to implement this strategic alternative.