(Project Report) M.Pub.
This project report, structured as a guide, strives to inspire and assist small-to-mid-sized Canadian trade publishers to develop their digital strategies. The need for digitization in a period of transition within the publishing industry is explored, as well as the different steps to be taken to create a successful digital strategy. This guide first explores the goals and motivations of digitization, specifically looking at websites, viral marketing, book browsing and searching, and e-books. It then reviews the types of rights necessary for a digital strategy, and the decision making process necessary for the selection of titles to be digitized. Finally, the guide explores the different formats and platforms available for digitization and looks at current efforts to standardize them.
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