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Stereotype activation in advertising : implications for consumer behaviour

Resource type
Thesis
Thesis type
(Thesis) Ph.D.
Date created
2004
Authors/Contributors
Author: Alvaro, Celeste
Copyright statement
Copyright is held by the author.
Permissions
The author has not granted permission for the file to be printed nor for the text to be copied and pasted. If you would like a printable copy of this thesis, please contact summit-permissions@sfu.ca.
Scholarly level
Graduate student (PhD)
Language
English
Member of collection
Psychology Theses
Download file Size
b36173630.pdf 1.94 MB

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