Transformations in the Okanagan wine industry; and (2) Reflections on communication, diffusion of innovation, and social capital in the case of the Okanagan wine cluster

This essay discusses transformations in the Okanagan wine industry as a consequence of specific developments in technology and industry innovation. It also considers the role of NAFTA (North American Free Trade Agreement) and other economic initiatives as these impacted the British Columbian wine industry. The essay considers the roles played by industry associations, research groups, and academic institutions in setting the context in which various social, cultural, and economic changes affected the production and marketing of wine in the Okanagan valley.