Strategic opportunities in the corporate sustainability reporting market for a specialized software firm

Companies preparing sustainability reports face many challenges, including the management of increasing amounts of data as well as the effective communication of non-financial information to stakeholders. A new category of performance management and reporting software is emerging in an effort to help companies address these challenges. The original mandate of the project was to identify industries for which a particular sustainability reporting solution was a good fit, based on the specific needs of each industry. Fourteen corporate reporters from six different industries were interviewed to better understand the key problems faced by individuals who prepare sustainability reports. Responses to interview questions indicated that firm size rather than industry sector was more likely to determine fit. The project provides recommendations on how the software firm that produced this particular solution can approach the corporate market, based on the strengths of its solution and key opportunities identified through research and the interviews.