A strategic analysis of a healthcare IT provider

Since being acquired by McKesson Corporation in 2002, Medical Imaging Group (MIG) has enjoyed three consecutive years of success and growth. Over the course of this time, MIG's revenue has tripled, while headcount has doubled. However, as MIG faces increasing competition and rapid changes in industry boundaries, it must react quickly to maintain its competitive advantage. This paper presents an analysis of MIG, and the Picture Archiving Communication Systems (PACS) industry in which the group competes. By comprehensively analyzing various elements of the strategic position of MIG, this paper will make recommendations regarding a new strategy for the business to enjoy sustained growth.