A strategic analysis of a software company in transition

This project provides an in depth analysis of a small software company attempting to transition business models in an evolving software market. The market for HRIPayroll software solutions is consolidating quickly and StarGarden Software must decide where its place is in the market and whether it makes sense for the company to continue to go it alone. Options include: utilizing resellers, downsizing, and becoming an acquisition target. StarGarden also has an exciting new product line in development and this project examines the options relating to the launch of this product line in North America. StarGarden has identified large IT departments and System Integrators as possible target markets for the NeoPath product line. This project attempts to highlight the benefits of each option and make a recommendation for next steps.