Title Development Strategies and Processes of School Publishing at Pearson Education Canada

Educational publishing has distinguished features from trading publishing and it has played a very important role in the Canadian publishing industry. Educational publishing has two segments: school publishing and higher educational publishing. This report focuses on school market and examines the various publishing strategies and three-stage processes employed by Pearson Education Canada’s School Publishing Division to develop new business and publish new titles. These strategies and processes are the fundamental basis for its success in the educational publishing market. The report has four parts. The first part introduces the overall contexts for educational publishing in Canada, which is used as the background to Pearson School Division’s strategies and processes in the second and third parts. The last part is the summarization of the first three parts, which can be used as a useful reference for publishers who are new to the market or have an interest entering the market.