A strategic analysis of the Westin Bayshore Resort & Marina and Starwood Hotels & resorts

This paper will examine a hotel and its relationship with a hotel management company. Chapter one, Markets and Overview describes target markets, revenue streams and market shares of firms. Chapter two, Industry Analysis, includes a discussion of scope, key competitors, five forces of power and key success factors of the firms. Chapter three, named Internal Analysis, discusses the: generic strategies, five forces of power analysis, internal analysis, generic strategies and organizational competencies. This Chapter includes discussion on: value chain analysis, core competency, culture and organizational structures. Lastly a financial analysis of the firms is provided. Chapter four, named Issues, identifies: problems with the management contract structure; absence of management company leverage hotel ownership; organizational structure concerns; and, operational inefficiencies. Chapter five discusses the following recommendations: changes to managed hotel contracts; changes to the organizational structures of the firms; implementing performance incentives; and, converting the hotel into condominiums.