Entering the Chinese wastewater reuse market in the construction industry: Strategic analysis for CWRTC

China's enormous economic growth has created a water crisis that the Chinese government is addressing through policies, which require wastewater reuse for institutional and new private-residential developers. The China Water Reuse Trade Consortium (CWRTC) is dedicated to marketing integrated Canadian-based Environmentally Sustainable Technologies solutions to meet this new business opportunity and to helping member firms enter the Chinese wastewater reuse industry. This project provides a strategic analysis for CWRTC to enter the Chinese wastewater reuse market in the construction industry. Background information on the wastewater reuse industry is introduced, a business environment in which CWRTC is going to operate is described through external analysis, and strategic capabilities are explored through internal analysis. Based upon these analyses, we recommend that CWRTC adopt a focused differentiation strategy, set up a new company with hnctional structure in China, and identify the key points of the business flow through the construction industry.