Network operations support systems as a competitive advantage

The overall purpose of this paper is to perfom an analysis of TELUS and to examine if Network Operation Support Systems (OSS) can provide TELUS with a sustainable competitive advantage. The paper begins with the first three chapter exploring overviews of the components of the Canadian Telecommunications services industry, TELUS and its products, and the markets and revenues. The next chapter is an industry analysis of the industry landscape and its players. Michael Porter's Five Forces model is used to assess the industry. An internal analysis of TELUS follows in which the paper takes a closer look at the firm. It examines TELUS' strategy, structure, culture, value chain, technological changes, core competencies, competitive advantage and financial health. The final two chapters discuss key issues of the firm and possible recommendations to address these issues.