Strategic analysis of a bulk terminal

The paper entitled "A Strategic Analysis of a Bulk Terminal" investigates the effectiveness of Pacific Coast Terminal's competitive strategy and how the company's processes align with that strategy. The paper begins with a brief description of the company. An industry analysis is completed describing the environment Pacific Coast Terminal operates in. Next, an analysis of the company is conducted providing information relating to its strategy, services, structure, and financial state. Following this description is an analysis of major issues facing Pacific Coast Terminals and recommendations that address these issues. The company has issues in employee experience, project management skills, information technology, employee skill levels, safety, capacity and logistics, customer relations, reliance on high volumes, and public relations. Overall the company operates successfully and requires the issues that are outstanding are relatively minor. Pacific Coast Terminals will continue to be successful without implementing any changes.