An analysis of 24-Seven’s retail strategy for North America

24-Seven is the largest convenience store operator in North America. This analysis will determine if the current strategy is the best choice for the company. Key characteristics of the current strategy include a decentralized structure, highly autonomous store operators, and a focus on fresh food. A review of the strategy reveals a number of weaknesses. As a result, the company is struggling to increase profitability and maximize operational efficiency. The convenience store industry is very competitive. Low profitability and intense rivalry are characteristic of the industry. A low operating cost strategy is recommended for 24-Seven. The conversion of corporate stores to franchise operations is a key element of this strategic alternative. Increased centralization and tighter operational controls are also essential. Successful implementation will require a variety of strategic adjustments. However, this strategy will enable the company to leverage its large network of stores to become more profitable and efficient.