Resource type
Thesis type
(Research Project) M.B.A.
Date created
2007
Authors/Contributors
Author: Keomany, Bobby
Abstract
This project recommends a focus strategy for Genesis Trading, a small private firm specializing in the importing and distribution of ethnic food products to Canada. Genesis Trading is struggling to increase its sales in a mature market and needs to increase its market share in order to remain competitive.
Document
Copyright statement
Copyright is held by the author.
Scholarly level
Language
English
Member of collection
| Download file | Size |
|---|---|
| etd3101.pdf | 32.84 MB |