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Dual degree strategy for the faculty of business administration

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Thesis type
(Research Project) M.B.A.
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International education contributes approximately $2 billion annually to British Columbia’s (B.C.) economy, with more than 150,000 international students enrolled in private and public institutions across the province. Competition is fierce in B.C. between three main universities and many colleges. In order to recruit and retain students for international programs, Simon Fraser University must create innovative programming that will attract students. By collaborating with other universities, a competitive advantage can be gained. This paper analyzes a proposal for a dual degree between the Faculty of Business at Simon Fraser University and the Faculty of Business at Zhejiang University in Hangzhou, China. The dual degree will provide students with an education in business administration, while providing the opportunity for increased cross-cultural understanding and the acquisition of foreign language skills.
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