Strategic analysis for a novel gel electrophoresis technology

A novel gel electrophoresis technology for separating protein and nucleic acid is under development by a research team at Simon Fraser University (SFU. Compared with the conventional gel electrophoresis technology, the new technology is easier to use, has higher throughput, and lower use cost. The purpose of this project is to help the researchers to commercialize the new technology. This report begins with introduction of the project, followed by an industry analysis. Then it develops and discusses different strategic options and provides a recommendation, which suggests that the new technology position sodium dodecyl sulfate-polyacrylamide gel electrophoresis (SDS-PAGE) as first target product. It also provides an implementation plan for using a licensing business model.