Strategic growth analysis of an internet services company

Symada Technologies is a Vancouver based start-up company offering online data storage and backup services. The company is interested in growing its existing customer base through development of additional online services. This paper analyses several growth options for Symada’s existing services platform. The analysis consists of market research for two main options; Web Hosting and Online Business Services. In addition, an internal analysis of Symada is presented to identify any important characteristics or core capabilities of the company that might influence which option would be the best for the company to grow. By combining the market analysis with the internal analysis, the paper is able to give some clear growth strategy recommendations to Symada. The recommendations aim to increase Symada’s customer base (and revenue), while at the same time staying within the financial constraints of the company.