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Selling the menopausal body: A critical analysis of physician targeted HRT advertising -AND- Community-university co-operative model case study: A reflexive and exploratory look at one CBR experience

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(Essays) M.A.
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Selling the Menopausal Body: Over time, what role has physician targeted, North America, hormone replacement therapy (HRT) advertising played in the medicalization of menopause? How have these ads constructed HRT knowledge for physicians and women? Employing close textual analysis, I examine several decades of medical journal HRT advertising and place this analysis within existing critical feminist critiques of HRT. I show how these ads systematically and negatively portray women, their bodies and menopause. Community-University Co-operative Model Case Study: Can university involved community-based research (CBR) be useful to communities? To what degree can individuals from universities participate in CBR? From a critical perspective, challenging existing models and the current state of university-centred CBR, I present a detailed case study of a community-university collaborative CBR project, Three Days in the Fire Pit, arguing a strong case for a model that successfully navigates CBR and avoids university control.
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