A strategic analysis of a consulting firm's market expansion plans

This Master's project examines the world of management consulting and the challenges facing a small firm. From an overview of how the industry operates and a brief look at the history of how today's market has been shaped by past events and the market dynamics this shaping presents to incumbent and new entrants alike, the project proceeds to look at the value chain of both the industry and the specific firm and assesses the strategic fit of the firm to the industry. The market expansion plans of the firm are examined, issues that affect the industry and those that are unique to the firm are identified and a series of recommendations is presented.