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Platinum impact assessment

Resource type
Thesis type
(Research Project) M.B.A.
Date created
This paper presents a comprehensive strategic analysis of Company X's strategies to mitigate its risks from volatile platinum prices, since Platinum is a critical component of fuel cells. It is recommended that Company X consider leasing platinum to lower cash flow requirements to meet its platinum demand over the next 5 years. A shorter platinum leasing period will reduce Company X's platinum market risk. OEMs can set up metal accounts with catalyst suppliers to eliminate Company X from platinum transaction, and reduce OEMs' platinum cost. It is also recommended that Company X avoid recycling platinum for OEMs. Recommended alternatives are based on the evaluation of the alternatives on the various criteria for the specific properties of each market. Options are evaluated on a number of criteria including: platinum value in products and application solutions, product lifetime, end-user type, average deal size per customer, and catalyst suppliers.
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Copyright is held by the author.
The author has not granted permission for the file to be printed nor for the text to be copied and pasted. If you would like a printable copy of this thesis, please contact
Scholarly level
Supervisor or Senior Supervisor
Thesis advisor: Collins-Dodd, Colleen
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etd2853.pdf 11.7 MB

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