(Research Project) M.B.A.
Author: Yip, Joyce Pui Yan
This paper presents a comprehensive strategic analysis of Company X's strategies to mitigate its risks from volatile platinum prices, since Platinum is a critical component of fuel cells. It is recommended that Company X consider leasing platinum to lower cash flow requirements to meet its platinum demand over the next 5 years. A shorter platinum leasing period will reduce Company X's platinum market risk. OEMs can set up metal accounts with catalyst suppliers to eliminate Company X from platinum transaction, and reduce OEMs' platinum cost. It is also recommended that Company X avoid recycling platinum for OEMs. Recommended alternatives are based on the evaluation of the alternatives on the various criteria for the specific properties of each market. Options are evaluated on a number of criteria including: platinum value in products and application solutions, product lifetime, end-user type, average deal size per customer, and catalyst suppliers.
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Thesis advisor: Collins-Dodd, Colleen
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