HYDRATING THE PLANET THROUGH BUSINESS INNOVATION: A STUDY OF ISRAEL'S WATER INDUSTRY

The goal of this paper is to analyse Israel?s water industry and explore global export opportunities. The first section outlines the development of Israel?s water industry through a historical, ideological and political scan of the country. The Key Success Factors that made Israel?s water management successful are identified at the end of the section. The second part of the paper conducts an industry analysis using Porter?s 5-force analysis plus government. The analysis identifies the threats and opportunities of the global water industry and offers a strategy for Israel to capitalise on its position. Israel?s current water initiatives and global demand for water preservation are applied to the strategic suggestions stemming from the 5 force analysis. Ultimately, Israel has the technology, resources and management experience to be a major player in the global water industry.