FEASABILITY OF THE VANCOUVER MARKET TO OBTAIN AND SUPPORT A NATIONAL BASKETBALL ASSOCIATION TEAM VIA RELOCATION

This study performs an industry and competitive analysis to determine whether Vancouver is a competitive location for successfully obtaining and operating a National Basketball Association franchise. An external analysis allows for an identification of the key success factors necessary to secure and run an NBA team. A competitive analysis evaluates noted competitors on suitability to be successful in this context and determine which opportunities and threats exist for Vancouver. The merits of the suggested strategy are then evaluated based on the competitors, the key success factors and Vancouver?s ability to take advantage of the opportunities while mitigating the risks. The study concludes that Vancouver will be successful in following a less risky, lower cost differentiation strategy due to the clustering, fulfilled capital requirements and learning effects in place. Vancouver is an attractive candidate for relocation.