A STRATEGIC ANALYSIS FOR A MULTI-UNIT DAIRY QUEEN OPERATION IN CANADA

This paper is a strategic analysis for ABC Holdings, a family run multi-unit Dairy Queen in a small Northern Canadian city. An industry analysis of the fast food industry in Canada is conducted as well as an in-depth examination of International Dairy Queen. An external analysis in the form of Porter?s Five Forces are utilized to determine the key success factors to identify the threats and opportunities available to the Dairy Queen. An internal analysis of the DQ using the Diamond-E Framework investigates its management preferences, organization, and resources. The internal capabilities of DQ are applied to provide recommendations for the owners and the future of the organization.