Market Strategy for a SIP Based Wireless Softphone for Xten

This project analyzes the market for wireless VoIP and video conferencing applications from the perspective of Xten, a softphone developer. Wireless softphones are expected to experience exponential growth and a rapidly changing market structure in the near future as current wireline VoIP softphone providers enter the field. In addition, new players, including current softphone development partners and existing customers such as network operators, may begin to develop their own wireless softphone products in-house. Based on an analysis of both internal and external circumstances, we believe that the most important strategic issue facing Xten is how to effectively and efficiently distribute new wireless VoLP products. This paper analyzes four strategic alternatives and evaluates each alternative from an efficiency and feasibility perspective. Specific recommendations for distribution tactics, product road-mapping, pricing and licensing models, and risk management are provided in the final chapter.