Logistics Solutions for Company A's Latin American Market

Company logistics is a key component of a company's strategy to improve performance. When the company expends to a new overseas market, logistics function plays a vital role in successfd start-up operations and sustainable business expansion. This paper starts with the roundup of logistics fundamentals and then draws out two optional logistics solutions - in-house and third-party logistics - for Company A's Latin American market. After forward considerations of geographical, political and economic factors in Mexico, Brazil and Argentina, a detailed in-house distribution network has been designed with a hub in Mexico. Thereafter, third-party logistics, a one stop outsourcing solution, has been analyzed as an alternative for the company to improve its logistics efficiency by taking advantage of the third-party logistics service providers in its Latin American market. Both solutions have been scrutinized under certain criteria and a final recommendation has been put forward.