This document presents an analysis of Petrobras? corporate strategy to enhance the firm?s competitiveness in the industry. The document provides an industry analysis that identifies the company?s current position and a strategic alternative that will improve the company?s performance. The industy analysis determines the structure of the industry and the competitive forces identify the key success factors. The key success factors pinpoint the opportunities and threats to form the strategic alternative. The strategic alternative is assessed using the ?Diamond-E Framework? which consists of management preferences, organization and resources. The final recommendation is then made for the benefit of Petrobras? success.
Research Project (M.B.A.) - Simon Fraser University
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Thesis advisor: Abramson, Neil
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