Resource type
Date created
2009
Authors/Contributors
Author: Dear, Andrew
Abstract
This project is a business plan for a social networking food recipe website called IncrediMeal.com. The purpose of the document is to outline recipe website industry, trends and competitors. Then the concept of IndrediMeal.com is described and the features that differentiate it from its rivals. The economics, potential problems of the business, management team, operations plan, marketing plan and projected financials are also included. The web site is designed to be initially be operated by one person, Andrew Dear, an SFU MBA Candidate, in his spare time. With the research in this project coupled with his business skills, he will grow the site until either it can be sold to a competitor or more staff can be hired to compete with the dominant players in the industry. Initial growth will be based a preliminary database of 10,000 recipes and the network effects of users attracted through the site?s various marketing efforts.
Document
Description
Research Project (M.B.A.) - Simon Fraser University
Copyright statement
Copyright is held by the author(s).
Supervisor or Senior Supervisor
Thesis advisor: Parent, Michael
Language
English
Member of collection
| Download file | Size |
|---|---|
| MBA 2009 Dear, A..pdf | 7.39 MB |