A STRATEGIC ANALYSIS OF THE NOT-FOR-PROFIT ENTITY

MoreSports offers valuable and accessible sports programming to children in east side Vancouver; its focus is on inclusion in a fun, non-competitive environment. Functioning as a not-for-profit (although not a legal entity), this organization brings together stakeholders within each community, including institutions such as the Vancouver School Board and Vancouver Park Board, to pool their resources towards program provision. Through its hub-based collaborative partnerships, MoreSports fills service gaps in current sport and recreation opportunities for children. Additionally, it provides leadership development and volunteer coaching opportunities to neighbourhood youth to help build local community capacity. This paper analyzes the organization and its external environment, providing recommendations that will allow further growth and expansion, so that more involvement and participation is possible. Conclusions include attaining official and continued support from current stakeholders and additional sponsorship from outside sources.