AN ANALYSIS OF THE MOBILE WIRELESS SERVICES INDUSTRY IN CANADA

This essay examines the mobile wireless services industry Canada. The industry is on the precipice of what could be a major change in the dynamics of competition. Industry Canada recently facilitated the market entry of new service providers in order to increase competition for the benefit of consumers. This has the potential to affect the success and future growth prospects of the industry?s leading three companies Rogers Communications Inc., Bell Canada Enterprises and Telus Corporation. The paper provides an overview of the industry?s structure, sources of growth, and key challenges. Performance of the leading companies is compared over the past five years. Conclusions are drawn about which company may be best positioned to gain increased market penetration and higher average revenues per user. The paper also highlights sources of advantage that incumbent firms can leverage to maintain their market share in the face of increasing competition and technological change.