SGEDRA

The report analyzes the feasibility of entry into the flash memory and promotional product industry through an import venture. The analysis begins with an external analysis of the industries based on Porter?s Five Force Analysis. The external analysis leads to the identification of the Key Success Factors within the industries and subsequently the competitive analysis. After the competitive analysis, the opportunities and threats are identified. A strategic proposal, which recognizes the management and organizational capabilities and resources needed for the venture to be successful, is made. An internal analysis evaluates the current capabilities and the missing capabilities necessary to implement the business venture. Finally a recommendation is put forth on whether to pursue or drop the venture based on the capabilities of the start up to seize opportunities and mitigate threats while fulfilling the internal capabilities necessary to successfully penetrate the market.