Metroleap Media, owner of Metrolyrics.com, is in need of a brand strategy that consistently showcases identity and provides a positive and engaging experience for its users. The Lyrics space is highly competitive with search engine optimization being a key success factor. Guidelines have been developed for governing all company properties including Metrolyrics, Metroleap?s corporate website, and other social networking initiatives. These guidelines ensure that Metroleap?s brand will have a strong strategy and identity while giving users a positive brand engagement and experience.
Research Project (M.B.A.) - Simon Fraser University
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Thesis advisor: Parent, Michael
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