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Marketing a message : Harry Potter and the role of marketing and publicity in Raincoast Books' ancient-forest-friendly initiative

Resource type
Thesis
Thesis type
Project (M.Pub.)
Date created
2003
Authors/Contributors
Author: Long, Siobhan
Copyright statement
Copyright is held by the author.
Permissions
The author has not granted permission for the file to be printed nor for the text to be copied and pasted. If you would like a printable copy of this thesis, please contact summit-permissions@sfu.ca.
Scholarly level
Graduate student (Masters)
Supervisor or Senior Supervisor
Thesis advisor: Frith, Valerie
Language
English
Member of collection
Publishing Program Theses
Download file Size
b3649429x.pdf 1.01 MB

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