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Cartographies of consumption : the political economy of marketing research and communications

Resource type
Thesis
Thesis type
(Thesis) M.A.
Date created
1997
Authors/Contributors
Author: Straatsma, Raymond
Copyright statement
Copyright is held by the author.
Permissions
The author has not granted permission for the file to be printed nor for the text to be copied and pasted. If you would like a printable copy of this thesis, please contact summit-permissions@sfu.ca.
Scholarly level
Graduate student (Masters)
Subject
Marketing research.
Consumer behavior -- Research.
Psychographics.
Market segmentation.
Communication in marketing.
Privacy, Right of.
Marketing -- Social aspects.
Language
English
Member of collection
Communication Theses
Download file Size
b18913507.pdf 4.2 MB

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