A strategic analysis of the Connections Program at the YMCA of Greater Vancouver

The BC government contracted the YMCA of Greater Vancouver to provide the Connections Program, a Community Bridging Service to serve newcomers to Canada. The program has performed well on service quality but has not met the contracted service quantity. This may affect the YMCA of Greater Vancouver’s funding potential. The purpose of this paper is to develop a strategy that effectively balances these two attributes, maximizes client satisfaction and thereby increases the YMCA’s funding in the future. The analysis also evaluates the Bridging Service sector’s attractiveness to the YMCA (from a corporate perspective) by analyzing the sector’s market trends and the competitive forces that shape them. The paper then examines the internal strengths and weaknesses of the Connections Program and assesses current performances. Finally, strategic alternatives are offered and the preferred alternative is recommended.