A strategic analysis of a small family-operated emergency repair facility

ABSTRACT Chanor Truck Repairs Ltd. is a small family-operated business that provides emergency repair services to the motoring public travelling through a highly busy traffic corridor of a small rural community within BC. This paper analyzes the different areas of business the company currently pursues and identifies the towing services as a key area for future growth and financial sustainability. Focusing on this segment, this paper analyzes the towing service industry/market with a focus on the geographical area in which it currently competes and the company’s present situation and performance. The strategic analysis consists of two analytical parts: industry and competitive analysis, and internal analysis. From the strategic analysis and a review of the company’s current strategy, a number of key issues facing the firm is identified and evaluated. Finally, recommendations that address key issues, implementation of recommendations and a conclusion are provided.