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The influence of a relational versus a transactional marketing approach on export performance

Resource type
Thesis
Thesis type
(Thesis) M.B.A.
Date created
1996
Authors/Contributors
Author: Jarema, Susan
Copyright statement
Copyright is held by the author.
Permissions
The author has not granted permission for the file to be printed nor for the text to be copied and pasted. If you would like a printable copy of this thesis, please contact summit-permissions@sfu.ca.
Scholarly level
Graduate student (Masters)
Subject
Export marketing -- British Columbia.
Marketing -- Management.
Customer relations.
Language
English
Member of collection
Beedie School of Business Theses
Download file Size
b18319361.pdf 5.59 MB

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