Author: Carrigan, Jonathan
Author: Zandstra, André
This paper presents an analysis and recommendations for maximizing the earning potential of CBC widgets. Theoretical concepts, such as the Customer Value Model, Roger's Model of Adoption and viral marketing are used to identify ways to grow widget adoption and encourage viral distribution as a means to increase impressions available for sale to advertisers. The paper explores trends in Internet usage and advertising, with a focus on defining best practices that can be applied broadly to all widgets.
MOT MBA Project-Simon Fraser University
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