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Strategic Analysis of a Remote Computing Business in the Enterprise Workstation Market

Date created
2008-08
Authors/Contributors
Author (aut): Lammam, Ziad
Abstract
The workstation business area at Teradici Corporation is examining strategic options to grow its remote computing business over the next year. The early products introduced into the workstation market since the company launch in June 2007 have been well received by customers and partners alike. An increased rate of penetration into the existing workstation market is required to meet corporate objectives. Teradici is well positioned as a superior, differentiated remote computing solutions provider with the opportunity to become the de-facto standard in the workstation market. In order to attain this goal and increase penetration in the workstation market, it is recommended that Teradici immediately expand its product portfolio to include a mobility solution, additional multi-display solutions and virtualized workstation solutions. Teradici should also focus additional sales and marketing resources on specific workstation market segments which have had little or no penetration to date.
Document
Description
MOT MBA Project-Simon Fraser University
Copyright statement
Copyright is held by the author(s).
Scholarly level
Peer reviewed?
No
Language
English
Download file Size
MOT 2008 Lammam, Z..pdf 476.55 KB

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