A Strategic Analysis of Mobile Data Service Offerings for the Vancouver 2010 Winter Olympic Games

This paper is a strategic analysis of the roles mobile services may play in the upcoming 2010 Winter Olympics and Paralympic Games in Vancouver, British Columbia. The paper has two objectives. First, the paper outlines the projected, infrastructure landscape that vancouver2010.com may operate in during the Games. The paper identifies trends in a mobile-communication technology mix and mobile-user demographics that drive consumer demand. This research identifies the driving forces that will shape the competition for projected market share in the 2010 mobile phone market. The paper can thus help the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games(VANOC) identify the target segments for delivering value-added services in mobile communications. The second objective of this paper is to suggest a list of potential services, which will meet the goal of improving tourist ease of use in accessing mobile services while attending Olympic events. The paper utilizes extensive secondary market research to develop this list.