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Building customer loyalty : converting casual newspaper purchasers to daily subscribers

Resource type
Thesis
Thesis type
(Thesis) M.B.A.
Date created
1994
Authors/Contributors
Author: Pope, William
Copyright statement
Copyright is held by the author.
Permissions
The author has not granted permission for the file to be printed nor for the text to be copied and pasted. If you would like a printable copy of this thesis, please contact summit-permissions@sfu.ca.
Scholarly level
Graduate student (Masters)
Subject
Readership surveys -- British Columbia -- Vancouver.
Newspapers -- British Columbia -- Vancouver.
Consumer satisfaction.
Cluster analysis.
Language
English
Member of collection
Beedie School of Business Theses
Download file Size
b17697293.pdf 3.32 MB

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