Strategic Analysis of a Video Compression Software Project

The objective of this project is to develop a strategic recommendation for market entry of the Client's new software product based on a breakthrough predictive-decoding technology. The analysis examines videoconferencing market and reveals that there is a strong demand for the software products that can reduce delays in interactive video communications while maintaining reasonable video quality. The evaluation of the key external competitive forces suggests that the market has low intensity of competition and high potential of profitability for the new software. A resource inventory is utilized to assess the Client's internal characteristics. Considering the Client's strengths and weaknesses, it is recommended that the Client applies for intellectual property rights over the new technology to facilitate product differentiation, and seeks partnerships with its customers for achieving fast time-to-market and reducing the business start-up costs.