STRATEGIC ANALYSIS FOR ELIZA FASHION SCHOOL OF ART

The Eliza Fashion School of Art (EFSA) is a fashion school in China founded by the fashion legend Eliza Wang in 2008. EFSA has five programs encompassing almost every aspect of the fashion industry, including modelling, fashion design, makeover design, movie & TV performance, and hospitality management. Because, from my point of view, modelling training is the core competency of EFSA, this paper?s strategic analysis focuses on the modelling section of this school. Utilizing Michael Porter?s 5 Forces analysis (Porter, 1979), my findings indicate that the modelling industry in China lacks differentiation, but has great potential. Hence, it is essential for EFSA to adopt a differentiation strategy to leverage its strengths on sensational experiences and expertise to maximize its profit. In order to make the strategy work, EFSA also needs to reorganize its structure and increase efficiency so that its internal resources can accommodate the differentiation requirement.