BUSINESS PLAN: SOUTH ASIAN ARTS

The intention of this paper is to provide an understanding of South Asian Arts as an organization in the Arts industry in Vancouver. Elements of the company and the industry are explored in order to further comprehend the potential target markets and why they are as such. Due to the current surge in popularity of South Asian arts within mainstream culture, there is great potential in this company. Discussion segues into marketing initiatives that are necessary to compete with key players that are emerging as a result of a growing industry. A portfolio and an assistant are minor but significant operational adjustments, necessary to fulfil demand and maximize opportunities to expand to new potential markets.