MOS OF CANADA: A FOODSERVICE INDUSTRY ANALYSIS OF GREATER VANCOUVER

Resource type
Thesis type
(Research Project) M.B.A.
Date created
2009
Authors/Contributors
Abstract
This paper analyzes the Greater Vancouver commercial food industry and whether the market is ideal for MOS Food Services to fulfil its “MOS of the World” strategy by opening a MOS Burger restaurant in Greater Vancouver. To assess the future viability of MOS Burger opening in Greater Vancouver, this paper identifies and analyzes market size, drivers of demand, various customer segments, key competitors, the strength of key industry forces, and the key sources of advantage for the foodservice industry. Based on this analysis, the paper concludes by suggesting that MOS should open a MOS Burger in Greater Vancouver based on their internal strengths and external opportunities that outweigh their weaknesses and threats.
Document
Description
Research Project (M.B.A.) - Simon Fraser University
Copyright statement
Copyright is held by the author.
Scholarly level
Supervisor or Senior Supervisor
Thesis advisor: von Nordenflycht, Andrew
Language
English
Attachment Size
MBA 2009 Ryomoto, C..pdf 620.29 KB