MOS OF CANADA: A FOODSERVICE INDUSTRY ANALYSIS OF GREATER VANCOUVER

This paper analyzes the Greater Vancouver commercial food industry and whether the market is ideal for MOS Food Services to fulfil its “MOS of the World” strategy by opening a MOS Burger restaurant in Greater Vancouver. To assess the future viability of MOS Burger opening in Greater Vancouver, this paper identifies and analyzes market size, drivers of demand, various customer segments, key competitors, the strength of key industry forces, and the key sources of advantage for the foodservice industry. Based on this analysis, the paper concludes by suggesting that MOS should open a MOS Burger in Greater Vancouver based on their internal strengths and external opportunities that outweigh their weaknesses and threats.