Video game provisioning for the Indian telecommunications industry: Market analysis

Resource type
Thesis type
(Research Project) M.B.A.
Date created
Author: Lucas, Torin
This strategic analysis examines market potential and strategic options for entry for a developer of computer games into the market for mobile telephone games in India. The issue is examined from the perspective of Radical Entertainment, a Vancouverbased computer game developer. As the video game industry braces for the market turbulence expected to result from the introduction of the next-generation console platform, Radical Entertainment Inc. has been compelled to reassess its current strategic position and consider possible market diversification. Analysis will illustrate Radical Entertainment's strategic position and extrapolate a market development strategy congruent with both its internal and external conditions. The analysis concludes with recommendations that Radical proceed with an Indian development exercise on the basis of a larger Asian development strategy and part of a wider R&D effort, proceeding into the cellular space, specifically, should a provisioning agreement with an Indian telecommunications organization include market access assurances and protection.
Copyright statement
Copyright is held by the author.
The author has not granted permission for the file to be printed nor for the text to be copied and pasted. If you would like a printable copy of this thesis, please contact
Scholarly level
Member of collection
Download file Size
etd1542.pdf 2.15 MB

Views & downloads - as of June 2023

Views: 5
Downloads: 0