(Research Project) M.B.A.
Author: Lucas, Torin
This strategic analysis examines market potential and strategic options for entry for a developer of computer games into the market for mobile telephone games in India. The issue is examined from the perspective of Radical Entertainment, a Vancouverbased computer game developer. As the video game industry braces for the market turbulence expected to result from the introduction of the next-generation console platform, Radical Entertainment Inc. has been compelled to reassess its current strategic position and consider possible market diversification. Analysis will illustrate Radical Entertainment's strategic position and extrapolate a market development strategy congruent with both its internal and external conditions. The analysis concludes with recommendations that Radical proceed with an Indian development exercise on the basis of a larger Asian development strategy and part of a wider R&D effort, proceeding into the cellular space, specifically, should a provisioning agreement with an Indian telecommunications organization include market access assurances and protection.
Copyright is held by the author.
The author has not granted permission for the file to be printed nor for the text to be copied and pasted. If you would like a printable copy of this thesis, please contact firstname.lastname@example.org.
Member of collection