Launch strategy for a GPS-based package tracker product

The objective of this paper is to present a recommendation for a launch strategy for a new Package Tracker Product based on enhanced GPS location technology for a GPS software company, Guardian Mobile Monitoring Systems. We will first give an overview of Global Positioning System (GPS) technology and its more recent advancements and explain the potential for a package tracker product. Secondly, we will examine possible target market segments. Thirdly, we will perform an internal analysis of Guardian Mobile Monitoring Systems including their current products and an external analysis of the industry. In conclusion, we will weigh three strategies and present a recommended strategy. We will elaborate on the recommended strategy and outline a potential high level implementation plan.