Strategy analysis of a company distributor of industrial equipment

This project develops a strategic analysis of ARPAC Storage Systems Corporation (ARPAC). ARPAC is one of the biggest distributors of material handling equipment in BC. The material handling industry in North America is mature and highly fragmented, and ARPAC operates in all segments of the industry. Market development and globalization processes accelerate the differences among segments, and as a result, the company needs to redefine its strategy. This report provides an overview of the company and the competitive landscape and an industry analysis. It identifies major forces that affect current strategies among competitors. The report seeks to identify key success factors that shape rivalry and develops strategic alternatives. It further evaluates proposed alternatives in regards to the company’s internal capabilities and provides recommendations for the company about how to maintain a sustainable competitive advantage. This report recommends that to be able to provide growth, ARPAC should restructure the company to address the differences between two major industry segments.