Frank and Joe Hardy are celebrating their one hundredth birthday in 2027. This project, funded by Simon & Schuster Canada and MITACS, proposes a reimagined Hardy Boys series in celebration of their centennial anniversary. After a comprehensive review of Hardy Boys history, sample comparable titles, and sales data, a case is made for a new series based on historical context and modern need. Recommendations to maintain and elevate original story aspects while introducing and modernizing others are made to help ensure that the reimagined series exceeds the expectations of new and original readers. Potential marketing and social media campaigns are explored, with a specific focus on engagement campaigns and series packaging. Appendixes include sales data, sample character profiles, and a historical photo library of packaging for Hardy Boys titles.
Copyright is held by the author(s).
This thesis may be printed or downloaded for non-commercial research and scholarly purposes.
Supervisor or Senior Supervisor
Thesis advisor: Steedman, Scott
Member of collection