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The mystery of the missing Hardy Boys: Reimagining the Hardy Boys for their centennial anniversary

Resource type
Thesis type
(Project) M.Pub.
Date created
2023-12-08
Authors/Contributors
Author: Droog, Kyra
Abstract
Frank and Joe Hardy are celebrating their one hundredth birthday in 2027. This project, funded by Simon & Schuster Canada and MITACS, proposes a reimagined Hardy Boys series in celebration of their centennial anniversary. After a comprehensive review of Hardy Boys history, sample comparable titles, and sales data, a case is made for a new series based on historical context and modern need. Recommendations to maintain and elevate original story aspects while introducing and modernizing others are made to help ensure that the reimagined series exceeds the expectations of new and original readers. Potential marketing and social media campaigns are explored, with a specific focus on engagement campaigns and series packaging. Appendixes include sales data, sample character profiles, and a historical photo library of packaging for Hardy Boys titles.
Document
Extent
85 pages.
Identifier
etd22803
Copyright statement
Copyright is held by the author(s).
Permissions
This thesis may be printed or downloaded for non-commercial research and scholarly purposes.
Supervisor or Senior Supervisor
Thesis advisor: Steedman, Scott
Language
English
Member of collection
Download file Size
etd22803.pdf 3.17 MB

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