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How to create an effective internal newsletter: A case study of the Hemlock Printers newsletter redesign

Resource type
Thesis type
(Project) M.Pub.
Date created
2023-12-13
Authors/Contributors
Abstract
In today's dynamic corporate landscape, fostering effective internal communication is essential for organizational success. Internal communication can lead to many outcomes such as employee engagement, job satisfaction, performance, motivation and commitment, and in turn, it can enhance organizational productivity, help with shaping company culture and boost corporate reputation and credibility. Internal communication happens constantly within organizations and there are many types, including newsletters. This report covers the redesign process of Hemlock Printer's newsletter. It analyzes its success by looking at the literature on the topics of internal corporate communications and internal newsletters and comparing these findings with the process of producing previous editions of the newsletter.
Document
Extent
43 pages.
Identifier
etd22785
Copyright statement
Copyright is held by the author(s).
Permissions
This thesis may be printed or downloaded for non-commercial research and scholarly purposes.
Supervisor or Senior Supervisor
Thesis advisor: Pagé, Mauve
Language
English
Member of collection
Download file Size
etd22785.pdf 2.33 MB

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