This report presents an in-depth examination of New Star Books, an independent publisher located in Vancouver, Canada. Its primary objective is to critically evaluate the publisher's existing sales channels and propose resourceful approaches to enhance operational efficiency. The study extensively uses data from New Star's sales reports and conducts comprehensive comparisons with industry trends from multiple sources, including data from BookNet Canada, Government of Canada Statistics related to publishing, Statista reports, and articles from publishing industry journals, including Publishers Weekly. The findings offer valuable insights and actionable strategies tailored to small to medium-sized publishing entities, aiming to enhance their sales performance. Central to the study is a focus on New Star's current sales mechanisms, with the intent of providing similarly sized Canadian publishers with invaluable insights and strategies to enhance the performance of their sales channels. The study suggests a harmonious integration of traditional book-selling methods with digital platforms, providing practical advice to improve the efficiency and sustainability of sales channels.
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Thesis advisor: Steedman, Scott
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